Today, in the digital marketing world, the phrase ‘Customer is King’ is more valid than ever. For a business to gain traction, it has to offer its customers something that can’t resist. Discounts , buy one get one free, and other offers have always worked to attract buyers. But now, with the help of a digital framework, these offers have taken a new form - Cashbacks. By combining the features of affiliated marketing and digital transactions, cashback has become very popular among customers who shop online. Let's read more about it. What is affiliated marketing? Affiliated marketing is a way of marketing where an arrangement is made between the seller and any external website. The seller pays commission to the website for driving sales traffic to the seller. All of this is done through referrals provided by sellers, which buyers use at the time of shopping. What are cashback websites or cash back apps? Cashback websites are rewar...